1996 | OriginalPaper | Chapter
The External Capability: Understanding and Managing the External Environment
Authors : Paul H. Dainty, Moreen Anderson
Published in: The Capable Executive
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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Unless senior executives grasp and understand the significance of changes occurring in the external environment, they risk putting their organisation’s long-term survival at risk. This is an obvious statement, but one which is frequently forgotten.