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Published in:
2002 | OriginalPaper | Chapter
The Global Village — It’s Here
Author : Michael Morley
Published in: How to Manage Your Global Reputation
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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The global village predicted 35 years ago by communications scholar and philosopher Marshall McLuhan* is here. The primeval forces that drive entrepreneurs to establish global empires have combined with those that enable them to achieve their ambitions.