Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Brand Experience via Mobile AR App Marketing Read chapter Read first chapter

2020 | OriginalPaper | Chapter

The Impact of Mixed Reality on Visitors’ Experience in Museum. ‘The Ara As It Was’ Project in Rome

Authors : Mariapina Trunfio, Salvatore Campana, Adele Magnelli

Published in: Augmented Reality and Virtual Reality

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Although new realities are receiving increasing attention in tourism, the effect of them on cultural heritage has still not been fully answered and research on this topic is still in its infancy. This paper aims to contribute to advances in research on visitors’ experience analysis in museums, applying the Trunfio and Campana (Curr Issues Tourism 1–6, 2019) model for mixed reality in museums. The empirical analysis concerns ‘The Ara As It Was’, a mixed reality project installed in the iconic and historical Ara Pacis Museum in Rome (Italy). The findings, discussion and conclusion open new avenues of research and suggest managerial implications to improve museum competitiveness.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Teaching VR in Higher Education with Collaborative Projects
next chapter A Classification of Virtual Reality Technology: Suitability of Different VR Devices and Methods for Research in Tourism and Events
Literature
Bec, A., Moyle, B., Timms, K., Schaffer, V., Skavronskaya, L., & Little, C. (2019). Management of immersive heritage tourism experiences: A conceptual model. Tourism Management,72, 117–120.CrossRef
Bekele, M. K., Town, C., Pierdicca, R., Frontoni, E., & Malinverni, E. S. (2018). A Survey of augmented, virtual, and mixed reality for cultural heritage. Journal on Computing and Cultural Heritage,11(2), 7–36.CrossRef
Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior,50, 588–599.CrossRef
Chung, N., Lee, H., Kim, J. Y., & Koo, C. (2018). The role of augmented reality for experience-influenced environments: The case of cultural heritage tourism in Korea. Journal of Travel Research,57(5), 627–643.CrossRef
Del Chiappa, G., Andreu, L., & Gallarza, M. G. (2014). Emotions and visitors’ satisfaction at a museum. International Journal of Culture, Tourism, and Hospitality Research,8(4), 420–431.CrossRef
Fenu, C., & Pittarello, F. (2018). Svevo tour: The design and the experimentation of an augmented reality application for engaging visitors of a literary museum. International Journal of Human Computer Studies,114, 20–35.CrossRef
Guerra, J. P., Pinto, M. M., & Beato, C. (2015). Virtual reality—shows a new vision for tourism and heritage. European Scientific Journal,11(9), 49–54.
Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management,31(5), 637–651.CrossRef
Han, D. I., Jung, T. H., & Gibson, A. (2013). Dublin AR: Implementing augmented reality in tourism. In Information and communication technologies in tourism 2014. (pp. 511–523). Cham: Springer.
Han, D. I., tom Dieck, M. C., & Jung, T. H. (2018). User experience model for augmented reality applications in urban heritage tourism. Journal of Heritage Tourism, 13(1), 46–61.
He, Z., Wu, L., & Li, X. (2018). When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions. Tourism Management,68, 127–139.CrossRef
Jung, T. H., Chung, N., & Leue, M. C. (2015). The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park. Tourism Management,49, 75–86.CrossRef
Jung, T. H., & tom Dieck, M. C. (2017). Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places. Journal of place Management and Development, 10(2), 140–151.
Lai, I. K. W., & Hitchcock, M. (2015). Importance-performance analysis in tourism: A framework for researchers. Tourism Management,48, 242–267.CrossRef
Milgram, P., & Kishino, F. (1994). A taxonomy of mixed reality visual-displays. IEICE Transactions on Information and Systems.,77(12), 1321–1329.
Poria, Y., Reichel, A., & Biran, A. (2006). Heritage site management: Motivations and expectations. Annals of Tourism Research,33(1), 162–178.CrossRef
Rauschnabel, P. A., & Ro, Y. K. (2016). Augmented reality smart glasses: An investigation of technology acceptance drivers. International Journal of Technology Marketing.,11(2), 123–148.CrossRef
tom Dieck, M. C., & Jung, T. H. (2017). Value of augmented reality at cultural heritage sites: A stakeholder approach. Journal of Destination Marketing and Management, 6(2), 110–117.
tom Dieck, M. C., Jung, T. H., & tom Dieck, D. (2018). Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective. Current Issues in Tourism, 21(17), 2014–2034.
Trunfio, M., & Campana, S. (2019). A visitors’ experience model for mixed reality in the museum. Current Issues in Tourism, 1–6.
Trunfio, M., Magnelli, A., Della Lucia, M., Verreschi, G., & Campana, S. (2018). Augmented and virtual reality in cultural heritage: Enhancing the visitor experience and satisfaction at the Area Pacis museum in Rome, Italy. In 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference. (pp. 673–685). Bangkok, Thailand.
Tussyadiah, I. P., Jung, T. H., & tom Dieck, M. C. (2018). Embodiment of wearable augmented reality technology in tourism experiences. Journal of Travel Research, 57(5), 597–611.
Tussyadiah, I. P., Wang, D., Jung, T. H., & tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism, Tourism Management, 66, 140–154.
Wang, J. F., Stein, A., Gao, B. B., & Ge, Y. (2012). A review of spatial sampling. Spatial Statistics.,2, 1–14.CrossRef
Wei, W., Qi, R., & Zhang, L. (2019). Effects of virtual reality on theme park visitors’ experience and behaviors: A presence perspective. Tourism Management,71, 282–293.CrossRef
Yung, R., & Khoo-Lattimore, C. (2019). New realities: A systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism,22(17), 2056-2081.
Metadata
Title
The Impact of Mixed Reality on Visitors’ Experience in Museum. ‘The Ara As It Was’ Project in Rome
Authors
Mariapina Trunfio
Salvatore Campana
Adele Magnelli
Copyright Year
2020
Publisher
Springer International Publishing
Book
Augmented Reality and Virtual Reality

Print ISBN: 978-3-030-37868-4

Electronic ISBN: 978-3-030-37869-1

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-37869-1_25

Premium Partner

    Image Credits