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Published in:
2014 | OriginalPaper | Chapter
9. The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies
Authors : Camilo Prado Román, Maria Pilar Conesa García, Jose María Merigó
Published in: Strategies in E-Business
Publisher: Springer US
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Abstract
Concepts such as “virtual spaces” “networks”, “interactivity” and “interconnectivity” are an essential part of the literature used by authors to refer to the future of the information society and knowledge. These days, there is considerable discussion about the use and impact of ICT in the development of enterprises. The research carried out in this paper is based on the evaluation of key variables for the implementation of social network and communication solutions in the pharmaceutical sector (and in other companies in the same industry). This research aims to validate the proposed model and thus generalise its use. The application of the model shows us coherent results, which encourages its validation and facilitates the analysis and diagnosis of the impact of the diverse solutions of social networks on the different needs of a range of sectorial groups.