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Social Indicators Research
Published in: Social Indicators Research 1/2017

22-02-2016

The Intermediate Linkage Between Materialism and Luxury Consumption: Evidence from the Emerging Market of China

Authors: Gong Sun, Wangshuai Wang, Zhiming Cheng, Jie Li, Junhua Chen

Published in: Social Indicators Research | Issue 1/2017

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Abstract

The emerging materialism and strong demand for luxury goods in China have attracted a great deal of attention. But the mechanism through which materialism influences luxury consumption remains largely unexplored in the social science literature. This study examines the mediating roles of consumer perceived values as purchase motives in luxury consumption. The mediation effects are tested based on an original survey of 613 participants in eastern China. The results show that the three types of consumer perceived values, namely social, emotional and quality values, mediate the relationship between materialism and luxury purchase intentions. Both theoretical and practical implications are discussed.
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Appendix
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Footnotes
1
We could provide factor analysis results if readers require them.
 
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Metadata
Title
The Intermediate Linkage Between Materialism and Luxury Consumption: Evidence from the Emerging Market of China
Authors
Gong Sun
Wangshuai Wang
Zhiming Cheng
Jie Li
Junhua Chen
Publication date
22-02-2016
Publisher
Springer Netherlands
Published in
Social Indicators Research / Issue 1/2017
Print ISSN: 0303-8300
Electronic ISSN: 1573-0921
DOI
https://doi.org/10.1007/s11205-016-1273-x

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