Top

Published in:

2013 | OriginalPaper | Chapter

14. The Interplay of Technology Development and Media Convergence: Examples

Author : Hermann Hellwagner

Published in: Media and Convergence Management

Publisher: Springer Berlin Heidelberg

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

This chapter explores the position that media convergence is characterized by interplaying “technology push” and “application pull” forces in the media world. Several examples will be discussed to illustrate how research, technology development, and standardization on the one hand and rich media applications and services on the other hand relate to each other. For “technology push” aspects, past developments in digital coding (compression) and storage of audiovisual content, the importance of standardization and interoperability, and advances in wired and wireless broadband networks will be reviewed. As “application pull” aspects, more recent developments will be considered: the growing demand of users for multimedia content, the increasing diversity of devices that are used to consume media, and the quest for higher quality and novel forms of media content. As an outlook on the future, truly immersive communication as well as mixed-reality systems will be briefly addressed.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Conceptualizing Audiences in Convergent Media Environments

next chapter Technology, Convergence, and the Internet of Things

Available only for authorised users

Apostolopoulos, J. G., Chou, P. A., Culbertson, B., Kalker, T., Trott, M. D., & Wee, S. (2012). The road to immersive communication. Proceedings of the IEEE, 100(4), 974–990.CrossRef

Barba, E., MacIntyre, B., & Mynatt, E. D. (2012). Here we are! Where are we? locating mixed reality in the Age of the Smartphone. Proceedings of the IEEE, 100(4), 929–936.CrossRef

Burnett, I. S., Pereira, F., Van de Walle, R., & Koenen, R. (Eds.). (2006). The MPEG-21 book. New York, NY: Wiley.

Chiariglione, L. (1996, October). Emmy Awarded for the Development of MPEG Standards. (MPEG, Ed.) Retrieved May 2012, from http://mpeg.chiariglione.org/meetings/chicago/chicago_press.htm

Chiariglione, L. (1999). MPEG: Achievements and future projects. IEEE International Conference on Multimedia Computing and Systems (ICMCS'99). Florence, Italy.

Chiariglione, L. (2012). Multimedia standards: Interfaces to innovation. Proceedings of the IEEE, 100(4), 893–904.CrossRef

Cisco. (2011). Cisco Visual Networking Index: Forecast and Methodology, 2010–2015 (White Paper). Retrieved May 2012, from http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360.pdf

Cisco. (2012). Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 (White Paper). Retrieved May 2012, from http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/VNI-Forecast_QA.pdf

Domingue, J., et al. (Eds.). (2011). The Future Internet. Future Internet Assembly 2011: Achievements and technological promises (Vol. LNCS 6656). Heidelberg: Springer.

Encyclopædia Britannica Inc. (2012). Encyclopædia Britannica Online, Entry “Media Convergence”. Retrieved May 2012, from http://www.britannica.com/EBchecked/topic/1425043/media-convergence

Handley, M. (2006). Why the Internet only just works. BT Technology Journal, 24(3), 119–129.CrossRef

Hellwagner, H., Kofler, I., Eberhard, M., Kuschnig, R., Ransburg, M., & Sablatschan, M. (2011). Scalable video coding: Techniques and applications for adaptive streaming. In C. Zhu, Y. Li, & X. Niu (Eds.), Streaming media architectures, techniques, and applications: Recent advances (pp. 1–23). PA: IGI Global.

IEEE. (2000). IEEE Std-100–2000: The authoritative dictionary of standard terms (7th ed.). IEEE.

ISO/IEC. (2009, March). Second Emmy Award for ISO/IEC MPEG-4 AVC Standard. Retrieved May 2012, from http://www.iso.org/iso/pressrelease.htm?refid=Ref1213

Jayant, N. (2012). Special issue: Frontiers of audiovisual communications: New convergences of broadband communications, computing, and rich media. Proceedings of the IEEE, 100(4), 821–823.CrossRef

Jukan, A., & Mambretti, J. (2012). Evolution of optical networking toward rich digital media services. Proceedings of the IEEE, 100(4), 855–871.CrossRef

Manjunath, B. S., Salembier, P., & Sikora, T. (Eds.). (2002). Introduction to MPEG-7: Multimedia content description interface. New York, NY: Wiley.

MPEG Achievements. (2012). Retrieved May 2012, from http://mpeg.chiariglione.org/achievements.php

MPEG Home Page. (2012). Retrieved May 2012, from http://mpeg.chiariglione.org/

Netflix. (2012). Netflix Home Page. Retrieved May 2012, from http://www.netflix.com

Nielsen, J. (2010). Nielsen’s Law of Internet Bandwidth. Retrieved May 2012, from http://www.useit.com/alertbox/980405.html

P2P-Next. (2012). P2P-Next Home Page. Retrieved May 2012, from http://www.p2p-next.org/

Raychaudhuri, D., & Mandayam, N. B. (2012). Frontiers of wireless and mobile communications. Proceedings of the IEEE, 100(4), 824–840.CrossRef

Schwarz, H., Marpe, D., & Wiegand, T. (2007). Overview of the scalable video coding extension of the H.264/AVC standard. IEEE Transactions on Circuits and Systems for Video Technology, 17(9), 1103–1120.CrossRef

Sikora, T. (1997). MPEG digital video coding standards. In R. K. Jurgen (Ed.), Digital consumer electronics handbook. New York, NY: McGraw-Hill.

Sodagar, I. (2011, October–December). The MPEG-DASH standard for multimedia streaming over the Internet. IEEE MultiMedia, pp. 62–67.

Steinbach, E., Hirche, S., Ernst, M., Brandi, F., Chaudhari, R., Kammerl, J., et al. (2012). Haptic communications. Proceedings of the IEEE, 100(4), 937–956.CrossRef

Stockhammer, T. (2011). Dynamic adaptive streaming over HTTP – standards and design principles. Proceedings of the ACM Multimedia Systems (MMSys) Conference (pp. 133–143). San Jose, CA, USA.

Tanimoto, M., Tehrani, M. P., Fujii, T., & Yendo, T. (2012). FTV for 3-D spatial communication. Proceedings of the IEEE, 100(4), 905–917.CrossRef

TeleGeography. (2012). Global Internet Geography. Retrieved May 2012, from http://www.telegeography.com/research-services/global-internet-geography/index.html

Timmerer, C., & Hellwagner, H. (2005, January–March). Interoperable adaptive multimedia communication. IEEE MultiMedia, pp. 74–79.

Wiegand, T., Sullivan, G. J., Bjøntegaard, G., & Luthra, A. (2003). Overview of the H.264/AVC video coding standard. IEEE Transactions on Circuits and Systems for Video Technology, 13(7), 560–576.CrossRef

Wikipedia. (2012). Wikipedia, Entry “H.264/MPEG-4 AVC”. Retrieved May 2012, from http://en.wikipedia.org/wiki/H.264_AVC

Title: The Interplay of Technology Development and Media Convergence: Examples
Author: Hermann Hellwagner
Publisher: Springer Berlin Heidelberg
Book: Media and Convergence Management
Print ISBN: 978-3-642-36162-3

Electronic ISBN: 978-3-642-36163-0

Copyright Year: 2013
DOI: https://doi.org/10.1007/978-3-642-36163-0_14