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Idealization Effects in UX Evaluation at Early Concept Stages: Challenges of Low-Fidelity Prototyping Read chapter Read first chapter

2019 | OriginalPaper | Chapter

The Limited Rationale in Decision Making, Impacts on the Evaluation of Artifacts in the Design Process

Authors : Walquir Fernandes, Walter Correia, Fabio Campos

Published in: Advances in Usability, User Experience and Assistive Technology

Publisher: Springer International Publishing

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Abstract

Would the user able to make decisions rationally? If not, how, then, are your decisions actually made? What happens if the decision is made on the basis of intuition? Situations involving judgment and decision-making are daily in the lives of human beings, including in matters of consumption. The judgment and decision-making are complex functions that imply in the analysis of the characteristics of each of the options for a particular decision-making task, as well as the estimation of the consequences of the choice to be made and the origin of these studies is Microeconomics. In cognitive psychology, decision-making studies have been devoted to investigating how human beings make decisions in reality, not following rules, but seeking rationality within limits. This article aims to bring to light some discussions that elucidates more clearly how these decision making processes can be efficient.

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Metadata
Title
The Limited Rationale in Decision Making, Impacts on the Evaluation of Artifacts in the Design Process
Authors
Walquir Fernandes
Walter Correia
Fabio Campos
Copyright Year
2019
Book
Advances in Usability, User Experience and Assistive Technology

Print ISBN: 978-3-319-94946-8

Electronic ISBN: 978-3-319-94947-5

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-94947-5_7

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