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Challenges of Organizing International Research & Development Read chapter Read first chapter

1999 | OriginalPaper | Chapter

The Market as a Challenge for R&D

Authors : Prof. Dr. Roman Boutellier, Dr. Oliver Gassmann, Maximilian von Zedtwitz

Published in: Managing Global Innovation

Publisher: Springer Berlin Heidelberg

Included in: Professional Book Archive

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Market orientation is the single most important factor for increasing R&D effectiveness. On the other hand, aligning R&D activities completely with existing customer demands may have negative effects on the role R&D has to fulfill on a corporate level. In particular, there is rising concern about sustained long-term innovativeness when R&D is too early focused on customer demands.

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Metadata
Title
The Market as a Challenge for R&D
Authors
Prof. Dr. Roman Boutellier
Dr. Oliver Gassmann
Maximilian von Zedtwitz
Copyright Year
1999
Publisher
Springer Berlin Heidelberg
Book
Managing Global Innovation

Print ISBN: 978-3-662-03897-0

Electronic ISBN: 978-3-662-03895-6

Copyright Year: 1999

DOI
https://doi.org/10.1007/978-3-662-03895-6_6

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