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2007 | OriginalPaper | Chapter

The market is easy

Authors : Harold Chee, Chris West

Published in: Myths about doing business in China

Publisher: Palgrave Macmillan UK

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China’s decision to open up its markets has attracted Western companies in droves. Everyone seems to be setting up expensive offices in Shanghai and Beijing; airlines fly daily to China with business class cabins full. China hosted its first Formula One race in 2004, and will host the Olympic Games in 2008 and the World Exhibition in 2010. All you need is a good idea, a handy several million dollars in capital and a ticket to China. Your products have been a success in home or similar export markets: China must be next …

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Metadata
Title
The market is easy
Authors
Harold Chee
Chris West
Copyright Year
2007
Publisher
Palgrave Macmillan UK
Book
Myths about doing business in China

Print ISBN: 978-0-230-55118-3

Electronic ISBN: 978-0-230-28677-1

Copyright Year: 2007

DOI
https://doi.org/10.1057/9780230286771_4