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Published in:
1990 | OriginalPaper | Chapter
The Monopoly of Midas Congress and Political Action Committees
Author : Nicholas J. O’Shaughnessy
Published in: The Phenomenon of Political Marketing
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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Political marketing is a consequence of the gradual recognition that a consumer society, where individual personality becomes almost an aggregate of consumption experience, would accept a politics clothed with the identity of such consumption experience.