The Organisational Sponsor’s Perspective: Development Coaching in the BBC

Since 1997, executive coaching has progressively established itself as a primary individual development activity for the most senior levels of leadership in the BBC. The factors that encouraged its acceptance and growth were the dramatic changes in the broadcasting industry and the way in which the BBC responded to them. Converging technologies, increasing competition, new choices for audiences, the rigour of the internal market and the expectations on senior managers to succeed in implementing an ambitious programme of strategic change all played their part in creating a climate favourable to executive coaching.