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Review of Managerial Science

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24-11-2018 | Original Paper

The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty

Authors: Thomas Clauss, Peter Harengel, Marianne Hock

Published in: Review of Managerial Science | Issue 3/2019

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Abstract

Platform-based business models have become such an essential pillar of today’s economy that the term ‘sharing economy’ is now frequently used to describe the new status quo. The success of platforms such as Airbnb, Blablacar or Shpock is evidence of a seismic shift from an ownership society to a sharing society. However, only very few platforms are able to accumulate a large and loyal following of customers. When success hinges upon engagement, a large user base can make or break one of these platforms. In our research we approach this challenge by researching platform loyalty from a customer-centric perspective. We show the impact of different value perceptions for customer-to-customer-based platforms through the use of a variance-based structural equation model. By demonstrating how customer perception of emotional value and quality value drive the loyalty of the platform, we are able to show that factors other than price determine loyal usage among platform-based business models.

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Title: The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty
Authors: Thomas Clauss
Peter Harengel
Marianne Hock
Publication date: 24-11-2018
Publisher: Springer Berlin Heidelberg
Published in: Review of Managerial Science / Issue 3/2019
Print ISSN: 1863-6683
Electronic ISSN: 1863-6691
DOI: https://doi.org/10.1007/s11846-018-0313-0

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