Advertisement
Published in:
1977 | OriginalPaper | Chapter
The Raw Material of Market Research
Author : James M. Livingstone
Published in: A Management Guide to Market Research
Publisher: Macmillan Education UK
Included in: Professional Book Archive
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
The raw material of a market research project comes from two sources, primary (that which is obtained by carrying out some sort of field work) and secondary (that which is obtained by examining information already available somewhere). The first is the more immediately relevant, the second the less expensive.