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Digital Communications and a Smart World Read chapter Read first chapter

2019 | OriginalPaper | Chapter

The Role of Variety Engineering in the Co-creation of Value

Authors : Raoul Gorka, Christine Strauss, Claus Ebster

Published in: Data-Centric Business and Applications

Publisher: Springer International Publishing

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Abstract

By integrating methods and models from systems science, the interdisciplinary field of service science has provided the basis for a possible radical shift in understanding the coordination mechanisms underlying global market dynamics. The Variety Engineering Model is found to support and extend the evolving framework of service-dominant logic by shedding light on the relational nature of interacting social agents, who co-create value by steering their behavior towards shared meanings through conversation. In our highly complex present-day world the main driver of balancing agents’ complexity asymmetries is self-organization. Without adequate management, this self-regulation seldom produces socially desirable outcomes. We conceive the proposed systemic methodology as an effective guideline for supporting managers to coordinate this process towards common policies, which may foster sustainable structures.

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Footnotes
1
“Managerial, operational and environmental varieties, diffusing through an institutional system, tend to equate; they should be designed to do so with minimal damage to people and to cost” [24].
 
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Metadata
Title
The Role of Variety Engineering in the Co-creation of Value
Authors
Raoul Gorka
Christine Strauss
Claus Ebster
Copyright Year
2019
Book
Data-Centric Business and Applications

Print ISBN: 978-3-319-94116-5

Electronic ISBN: 978-3-319-94117-2

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-94117-2_8

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