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Published in:
Introduction: Netflix and the Re-invention of Television Read chapter Read first chapter

2018 | OriginalPaper | Chapter

12. The Transnational and Domestication: Netflix Texts

Author : Mareike Jenner

Published in: Netflix and the Re-invention of Television

Publisher: Springer International Publishing

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Abstract

This chapter focuses more specifically on Netflix’ in-house productions to discuss how it is positioned within national media systems. First, it looks at how the binge model draws on social media and the instant communication possible through the internet and social media to explain how Netflix positions itself transnationally. The chapter then moves on to discuss a ‘grammar of transnationalism’ visible in Netflix’ in-house productions to make integration into different national media systems possible. This chapter then analyses how Netflix makes domestication of texts possible through its extension of translation options, increasingly available from the outset. These aspects position Netflix as a transnational broadcaster that manages to cater to ideological constructs of ‘the nation’, but simultaneously also evades these concepts by highlighting aspects that serve an idea of transnationalism.

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previous chapter The Transnational, the National and Television
next chapter The Netflix Audience
Footnotes
1
As output has grown over the last few years, only the most popular series are given a release date that corresponds with national holidays.
 
2
According to statista.com, Netflix reported in the third quarter of 2017 that it had 109.25 million subscribers worldwide, of which 52.77 million subscribers were American. Though this suggests steady growth of subscribers outside of the USA, it still means that the largest subscriber base from one nation (see https://​www.​statista.​com/​statistics/​250934/​quarterly-number-of-netflix-streaming-subscribers-worldwide/​).
 
3
The sitcoms discussed in Chapter 8 are an exception to this, though they are also more nationally bound than other genres.
 
4
The term ‘private’ sphere is used here to describe private or domestic concerns rather than actual ‘private’ spaces. The subject matter of the texts usually blurs these boundaries in a profound manner, though the conflicts often remain surprisingly domestic in nature.
 
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Metadata
Title
The Transnational and Domestication: Netflix Texts
Author
Mareike Jenner
Copyright Year
2018
Book
Netflix and the Re-invention of Television

Print ISBN: 978-3-319-94315-2

Electronic ISBN: 978-3-319-94316-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-94316-9_12