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Published in:
2021 | OriginalPaper | Chapter
The Use of Crowdsourcing as a Business Strategy
Authors : Hodaka Nakanishi, Yuko Syozugawa
Published in: Advances in Software Engineering, Education, and e-Learning
Publisher: Springer International Publishing
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Abstract
This paper clarified the role of crowdsourcing in companies. A survey was conducted using the Internet. We analyzed the reasons and results of using crowdsourcing by procuring management resources, improving productivity, reducing costs, and responding to fluctuations. More than half of the companies use crowdsourcing to improve productivity and procure management resources, while one-third of companies introduced crowdsourcing for cost reduction. Large companies are more likely to introduce crowdsourcing for productivity improvement than small and medium enterprises. Many companies use crowdsourcing to improve productivity and reduce costs for their new businesses compared to their main businesses. The results show that crowdsourcing is an innovative strategy of business management, especially in large companies.