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2014 | OriginalPaper | Chapter
The Video Games Industry
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The video games industry is the youngest branch of the media and content industries. Born digital and global, this industry has developed from scratch over 40 years, from a by-product of computer scientists’ in-lab activities, then often portrayed as some kind of male teenagers-only preserve, later to become an industry producing profits in the billions and reaching an ever-increasing base of customers across all demographics.