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Integrated CSR Communications Read chapter Read first chapter

2017 | OriginalPaper | Chapter

The World Wide Web and the Social Media as Tools of CSR Communication

Author : Paul Capriotti

Published in: Handbook of Integrated CSR Communication

Publisher: Springer International Publishing

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Abstract

The increasing development of the Web 2.0 and the Social Networks has opened a wide range of tools for communication and public relations. Today, online communication has become a key aspect in the Integrated Communication management of every organization, changing the way they communicate and establish relationships with their stakeholders.
The impact of the Internet in CSR communication has a relevant difference before and after the massive access to the web technology, moving from unidirectional CSR communication to interactive CSR communication.
This chapter points out the main traits that define the communication of Corporate Social Responsibility through the Internet. This may contribute to identifying the key challenges that the communication has as a relevant function in the management of corporate responsibility, nowadays and in the near future.

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Metadata
Title
The World Wide Web and the Social Media as Tools of CSR Communication
Author
Paul Capriotti
Copyright Year
2017
Book
Handbook of Integrated CSR Communication

Print ISBN: 978-3-319-44698-1

Electronic ISBN: 978-3-319-44700-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-44700-1_11

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