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2019 | OriginalPaper | Chapter

2. Thinking and Acting

Author : Rüdiger Heimgärtner

Published in: Intercultural User Interface Design

Publisher: Springer International Publishing

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Abstract

Before this chapter can deal with the influence of culture on the thinking or ideology (philosophy) and the acting (management) of people in project, process, and quality management in the development of intercultural user interfaces, an insight into the fundamentals of cultural studies is necessary.

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Thomas writes: “Culture is a universal orientation system very typical for a society, organization and group […]. This orientation system is formed from specific symbols and passed on in the respective society, etc. It influences the perception, thinking, values and actions of all its members and thus defines their membership of society. Culture as an orientation system structures a specific field of action for the individuals who feel they belong to society and thus creates the prerequisite for the development of independent forms of environmental management” (Thomas 1996, p. 112).

The cultural dimensions that describe this behavior on the basis of defined categories (e.g., power distance (cf. Hofstede 1991) or communication speed (cf. Hall 1959)) also fit in with this working definition. (see Sect. 2.1.4).

The cultural similarities can vary considerably here—e.g., depending on the size of the nation and the multitude of ethnic groups in the nation.

See the website of Geert Hofstede. https://www.hofstede-insights.com/product/compare-countries/ (last access 9th February 2019). Reimer (2005) describes and discusses Hofstede’s cultural dimensions in detail.

http://www.gender.sachsen-anhalt.de/, last access 9th of February 2019.

Scientists, theologians, and philosophers think in concepts. They create concepts on the basis of theories and postulates. This way of thinking is very widespread in the West (e.g., America, Europe). Mystics and possibly inventors acquire their knowledge more intuitively, from inner experience or visions. Such intuitive thought patterns based on psychic experience are used in India, for example. Concretely relational ways of thinking, which grasp reality as active emotional relations in concrete situations, are rather practiced by artists and actors. Similar thought patterns are found in China.

Further recommendations for action and information on Chinese project and process understanding can be found, for example, in Lewis (2000) and are conveyed in special IUID seminars (cf. e.g., www.iuic.de).

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Title: Thinking and Acting
Author: Rüdiger Heimgärtner
Publisher: Springer International Publishing
Book: Intercultural User Interface Design
Print ISBN: 978-3-030-17426-2

Electronic ISBN: 978-3-030-17427-9

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-17427-9_2

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