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2023 | OriginalPaper | Chapter

4. Transmedia Horror: Netflix, Genre Empowerment and Stranger Things

Authors : Matthew Freeman, Anthony N. Smith

Published in: Transmedia/Genre

Publisher: Springer International Publishing

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Abstract

This chapter—the first of four chapters that explore genre activation practices in relation to particular digital platforms—charts how the global streaming service Netflix has built its flagship series Stranger Things (2016–) into a series of referential, intertextual portals that channel how audiences respond to and participate with the genre of horror. By conceiving of transmedia genre as emotional empowerment for the multiplatform audience, this chapter examines how a streaming service such as Netflix orchestrates not so much a horror entertainment across its digital platforms, but rather its reactional, emotional fallout.

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Title: Transmedia Horror: Netflix, Genre Empowerment and Stranger Things
Authors: Matthew Freeman
Anthony N. Smith
Publisher: Springer International Publishing
Book: Transmedia/Genre
Print ISBN: 978-3-031-15582-6

Electronic ISBN: 978-3-031-15583-3

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-15583-3_4