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Published in: ATZ worldwide 9/2018

01-09-2018 | Guest Commentary

Triad of the Transformation Process

Author: Harald Keller

Published in: ATZ worldwide | Issue 9/2018

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Excerpt

In current discussions, attention is strongly focused on the automobile industry's megatrends - alternative drives and vehicle digitization - as the main forces behind the transformation process. The product "automobile" is without doubt facing the most fundamental reorientation in its entire history. However, it is not just the vehicle and mobility which will be radically modifying in the future, the market is facing an equal change, too. …
Metadata
Title
Triad of the Transformation Process
Author
Harald Keller
Publication date
01-09-2018
Publisher
Springer Fachmedien Wiesbaden
Published in
ATZ worldwide / Issue 9/2018
Electronic ISSN: 2192-9076
DOI
https://doi.org/10.1007/s38311-018-0111-y

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