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01-09-2018 | Guest Commentary | Issue 9/2018

ATZ worldwide 9/2018

Triad of the Transformation Process

Journal:
ATZ worldwide > Issue 9/2018
Author:
Harald Keller
In current discussions, attention is strongly focused on the automobile industry's megatrends - alternative drives and vehicle digitization - as the main forces behind the transformation process. The product "automobile" is without doubt facing the most fundamental reorientation in its entire history. However, it is not just the vehicle and mobility which will be radically modifying in the future, the market is facing an equal change, too. ...

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