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Published in:
2017 | OriginalPaper | Chapter
Understanding the Opportunities and Challenges of Wearable Technology
Authors : Leyland Pitt, Jan Kietzmann, Karen Robson, Kirk Plangger, Emily Treen, Jeannette Paschen, David Hannah
Published in: Creating Marketing Magic and Innovative Future Marketing Trends
Publisher: Springer International Publishing
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Abstract
For this special session, we propose to have an interactive panel session in which expert panelists explore the social, technological, and organizational issues related to emerging types of wearable technology or the wide range of devices that people can wear on almost any part of the anatomy; for example, some of the most well-known wearable devices include the Google Glass, the Pebble, and the Fitbit.