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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Understanding the Opportunities and Challenges of Wearable Technology
verfasst von : Leyland Pitt, Jan Kietzmann, Karen Robson, Kirk Plangger, Emily Treen, Jeannette Paschen, David Hannah
Erschienen in: Creating Marketing Magic and Innovative Future Marketing Trends
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Abstract
For this special session, we propose to have an interactive panel session in which expert panelists explore the social, technological, and organizational issues related to emerging types of wearable technology or the wide range of devices that people can wear on almost any part of the anatomy; for example, some of the most well-known wearable devices include the Google Glass, the Pebble, and the Fitbit.