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1. Verändertes Informations- und Kommunikationsverhalten

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Heinrich
Published in
Akquise@B2B
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Verkaufen hat immer mit Kommunikation zu tun. Wenn sich die Kommunikationsgewohnheiten in der Gesellschaft ändern, muss sich der professionelle Verkauf anpassen. Die professionelle Nutzung des Telefons hat in den 60er-Jahren des letzten Jahrhunderts die Welt des Vertriebs entscheidend verändert. Jetzt erwartet uns eine Veränderung noch größeren Ausmaßes. In diesem Kapitel lesen Sie was sich jetzt schon verändert hat und warum kein Unternehmen diese Entwicklung verschlafen sollte.

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next chapter Interesse als Motor der Kundengewinnung im B2B
Title
Verändertes Informations- und Kommunikationsverhalten
Author
Stephan Heinrich
Copyright Year
2020
Book
Akquise@B2B

Print ISBN: 978-3-658-26521-2

Electronic ISBN: 978-3-658-26522-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-26522-9_1