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2020 | OriginalPaper | Chapter

Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis

Authors : Elvira Ismagiloiva, Yogesh Dwivedi, Nripendra Rana

Published in: Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation

Publisher: Springer International Publishing

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Abstract

As the number of research outputs in the field of AI in Marketing increased greatly in the past 20 years, a systematic review of the literature and its developmental process is essential to provide a consolidated view of this area. This study conducted a bibliometric analysis for the knowledge domain of AI in Marketing by using 617 research outputs from the Web of Science database from 1992 to 2020. Knowledge maps of AI in marketing research were visualised by employing CiteSpace software.

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Title: Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis
Authors: Elvira Ismagiloiva
Yogesh Dwivedi
Nripendra Rana
Publisher: Springer International Publishing
Book: Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
Print ISBN: 978-3-030-64848-0

Electronic ISBN: 978-3-030-64849-7

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-64849-7_5

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