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2018 | OriginalPaper | Chapter

8. What Is the Impact of Regulatory Classification?

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Abstract

Advisory warnings are designed to let audiences know in advance about the type of movie a new movie will be. These warnings offer advice about the suitability of a movie for children to watch. In some cases, a movie might be deemed as suitable for all age groups and in others as suitable only for adults (that is, individuals aged 18 years and over). Other movies might be judged as suitable for children to watch, but only once they have reached a certain age (such as 12 or 15 years) or only when accompanied by an adult. More restrictive ratings can affect a movie’s performance at the box office because they exclude certain classes of viewers from seeing it.

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Metadata
Title
What Is the Impact of Regulatory Classification?
Author
Barrie Gunter
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-319-71803-3_8