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Published in:
2018 | OriginalPaper | Chapter
4. Why Personas Matter
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Abstract
Personas matter. And they should matter so much to you that you wouldn’t dream of conducting behavioral data analysis, usability testing, or any UX design project without first having one. Here’s why. Like film in a movie projector, air in your tires, or credit cards at Christmas time, Personas are critical to the UX process. There are many reasons why Personas are so critical, but several that stand out are; they add context to UX behavioral data, They enable user-centered design, they aid in recruiting for usability testing, and they help decrease scope creep.