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2022 | Book

Introduction Read chapter Read first chapter

Women Entrepreneurs in Emerging Markets

Managing Performance within Ecosystems

Author: Prof. Ananya Rajagopal

Publisher: Springer International Publishing

Book Series : International Marketing and Management Research

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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About this book

This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior.

The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.

Table of Contents

Frontmatter
Chapter 1. Introduction
Abstract
Women entrepreneurs in emerging markets are gaining increasing importance in changing economic ecosystems, which are supported by the political, economic, social, technological, and legal factors. The business potential of women entrepreneurs has grown over demographic and entrepreneurial domains driven by inclusive innovation and co-creation. It has been observed that the entrepreneurial growth in emerging markets is non-linear and complex due to social stigmas and work-family imbalances. However, changing social and cultural environment play significant role in empowering women entrepreneurs and narrowing down the socio-economic constraints to perform entrepreneurial activities within and beyond niche. The family networks and social ties also play significant role in developing women entrepreneurship and connecting to upstream markets to explore potential opportunities. The preface for the book titled ‘Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems’ discusses core arguments by reviewing contemporary literature and identifying embedded gaps to provide new directions towards managing women-led enterprises.
Ananya Rajagopal
Chapter 2. Entrepreneurship and Human Relations
Abstract
This chapter discusses perspectives on gender equality that have grown international in the context of equal opportunities in entrepreneurship among men and women. The social discrepancies in the human values in general and among women in particular have been discussed in this chapter in the context of changing values, economic growth, human relationships, and LIFE philosophy of women entrepreneurs. The LIFE framework has been explained with the attributes of liberty, intelligence, fraternity, and equity among women entrepreneurs. The empowerment of women has been argued in this chapter in the context of people’s action and public policies.
Ananya Rajagopal
Chapter 3. Gender Dynamics
Abstract
This chapter discusses dynamics in decision-making and entrepreneurial operations among women entrepreneurs. It argues the taxonomy of dynamic management in the context of hyper competitiveness, global economic shifts, and the changing customer preferences. Strategies to improve the existing capabilities and competencies among women entrepreneurs have been discussed in this chapter. The collective designing and adaptive marketing capabilities; organizational competencies; and abilities to manage enterprise by sensing new opportunities, capturing values, and transforming management practices have also been discussed here. Discussions on entrepreneurial behavior to accept new technologies to manage creative ventures and develop design-to-market strategies are central to this chapter. The chapter is also focused on feminism in marketing from the perspective of advertising and communication, product characterization, leadership style, and competitive dominance.
Ananya Rajagopal
Chapter 4. Women Entrepreneurs in Business
Abstract
This chapter discusses the entrepreneurial process through creativity and exploring opportunity, which influences entrepreneurial abilities to manage new enterprises. The success of women entrepreneurs in business depends on customer-centric business modeling. This perspective has been discussed in the context of entrepreneurial creativity, opportunity recognition, and resource management. Entrepreneurial business modeling has been discussed by emphasizing marketing competitiveness, innovation and technology, cost-time-risk factors, voice-of-customer, and critical-to-quality functions. The chapter concludes with a discussion on the role of strategic alliances to improve the business performance of enterprises led by women.
Ananya Rajagopal
Chapter 5. Gender, Innovations, and Ecosystems
Abstract
This chapter presents an array of discussions on innovation management in low-cost social enterprises to attract market competitiveness, societal values, and creativity booms (Crittenden, V. L., Crittenden, W. F., & Ajjan, H. (2019). Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology. Journal of Business Research, 98, 191–203). In addition, entrepreneurial ecosystems constitute the core discussion in this chapter. The general discussion on innovation and ecosystems in the context of gender-sensitive entrepreneurship has been presented in reference to the role of women in social and business enterprises within the broad global framework.
Ananya Rajagopal
Chapter 6. Learning from Experience
Abstract
This chapter presents an appraisal of entrepreneurial practices followed by women entrepreneurs across developing countries. The chapter includes contemporary entrepreneurial practices of five major developing economies (Mexico, Brazil, India, Africa, and China) emphasizing the attributes of women leadership, business capabilities, technological competencies, and managing collective intelligence. General discussions on comparison of attributes and entrepreneurial practices across different destinations have been covered in this chapter.
Ananya Rajagopal
Backmatter
Metadata
Title
Women Entrepreneurs in Emerging Markets
Author
Prof. Ananya Rajagopal
Copyright Year
2022
Electronic ISBN
978-3-030-89770-3
Print ISBN
978-3-030-89769-7
DOI
https://doi.org/10.1007/978-3-030-89770-3