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2004 | OriginalPaper | Chapter

Z

Authors : Univ.-Prof. Dr. Dieter K. Tscheulin, Univ.-Prof. Dr. Bernd Helmig

Published in: Gabler Lexikon Marktforschung

Publisher: Gabler Verlag

Included in: Professional Book Archive

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Metadata
Title
Z
Authors
Univ.-Prof. Dr. Dieter K. Tscheulin
Univ.-Prof. Dr. Bernd Helmig
Copyright Year
2004
Publisher
Gabler Verlag
Book
Gabler Lexikon Marktforschung

Print ISBN: 978-3-322-94636-2

Electronic ISBN: 978-3-322-94635-5

Copyright Year: 2004

DOI
https://doi.org/10.1007/978-3-322-94635-5_25