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Published in:
1997 | OriginalPaper | Chapter
A Comparison of Aspiration Level Interactive Method (AIM) and Conjoint Analysis in Multiple Criteria Decision Making
Authors : Madhukar Angur, Vahid Lotfi
Published in: Essays In Decision Making
Publisher: Springer Berlin Heidelberg
Included in: Professional Book Archive
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The predictive validity of the two methods, Aspiration-level interactive method (AIM) and conjoint analysis, used for solving decision problems involving discrete alternatives are compared. An empirical analysis based on subjects’ preferences for a multiattribute product (buying a house) and a service (selecting an MBA program for study) indicated that consumer preferences derived from AIM may be more valid than the preferences derived from the full-profile conjoint analysis method.