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The Cold Desert of Software Reality Read chapter Read first chapter

2015 | OriginalPaper | Chapter

A Posture HCI Design Pattern for Television Commerce Based on User Experience

Authors : Rosendy Jess Galabo, Carlos Soares Neto

Published in: Design, User Experience, and Usability: Design Discourse

Publisher: Springer International Publishing

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Abstract

Television commerce represents a significant opportunity for worldwide market due to the digital TV transition in several countries. In order to provide a design guidance for these applications, we developed a T-commerce Posture HCI Design Pattern based on user experience research. Three focus groups are composed of twenty-five participants and an experiment with eight volunteers were performed. The results are described as a design pattern template composed of four types of t-commerce applications. Each type presents a recurrent problem, a proven solution and a context. The developed design pattern helps designers to decide the t-commerce main interactions focusing on better user experience.

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previous chapter Investigating Synergies Between Interaction Design Methods
next chapter Investigating the Correspondence Between UMUX-LITE and SUS Scores
Footnotes
1
The integration of advertising material with a TV show.
 
2
TV commercial that looks like a television program, including testimonials, which main goal is selling products or services. A telephone number for teleshopping is commonly displayed.
 
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Metadata
Title
A Posture HCI Design Pattern for Television Commerce Based on User Experience
Authors
Rosendy Jess Galabo
Carlos Soares Neto
Copyright Year
2015
Publisher
Springer International Publishing
Book
Design, User Experience, and Usability: Design Discourse

Print ISBN: 978-3-319-20885-5

Electronic ISBN: 978-3-319-20886-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20886-2_19