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2017 | OriginalPaper | Chapter

Accountable to Whom? The Rhetorical Circulation of Neoliberal Discourse and Its Ambient Effects on Higher Education

Authors : Phillip Goodwin, Katrina Miller, Catherine Chaput

Published in: Rhetoric in Neoliberalism

Publisher: Springer International Publishing

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Abstract

The chapter uses Ron Greene’s cartographic methodology and a sensibility toward what Thomas Rickert calls ambient rhetoric to explore shifts in the felt environment of higher education. It tracks the rhetorical circulation of educational discourse through its historical formation and analyzes this ambient rhetoric within recent policy changes at the California State University (CSU) and the State University of New York (SUNY) systems. The history is culled from deliberations about federally funded educational initiatives interwoven with popular discourse manifested in newspapers, magazines, and best-selling economic literature. Ultimately, the chapter reveals a transition in the underlying warrant for education policies from the national social good to international market competition and a transformation in its recipients from individuals with social needs to statistical populations with market needs.

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Title: Accountable to Whom? The Rhetorical Circulation of Neoliberal Discourse and Its Ambient Effects on Higher Education
Authors: Phillip Goodwin
Katrina Miller
Catherine Chaput
Publisher: Springer International Publishing
Book: Rhetoric in Neoliberalism
Print ISBN: 978-3-319-39849-5

Electronic ISBN: 978-3-319-39850-1

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-319-39850-1_2