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2020 | OriginalPaper | Chapter

15. Adaptation and Modification of Business Models

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

According to classical organization and strategy theory, business modification is an essential part for long-term success. Since it is also important in the business model context, this chapter deals with business model change. In the following section, three superordinate drivers will be described that may initiate a change in the business model. Additionally, the question will be addressed of what specific processes need to be implemented by a business in order to guarantee the success of business model change.

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Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
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Metadata
Title
Adaptation and Modification of Business Models
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-48017-2_15