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2020 | OriginalPaper | Chapter

14. Business Model Operation

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

The term business model operation describes the operation of a business that is based on an integrated business model. It is the phase between the complete implementation of the business model and the beginning of the adaptation or modification of the underlying business model. The business model prototype emerged from implementation is backed up with core processes and transferred to the operational business.

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previous chapter Implementation of Business Models
next chapter Adaptation and Modification of Business Models
Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
Literature
Afuah, A. (2004). Business models – A strategic management approach. New York: McGraw-Hill.
Chase, R. B., Jacobs, F. R., & Aquilano, N. J. (2006). Operations management for competitive advantage (11th ed.). New York: McGraw-Hill.
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Heizer, J., & Render, B. (2004). Operations management. Upper Saddle River, NJ: Pearson Education.
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Wirtz, B. W. (2010a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (1st ed.). Wiesbaden: Gabler.
Wirtz, B. W. (2011). Business model management: Design – instruments – success factors. Wiesbaden: Gabler.CrossRef
Wirtz, B. W. (2018a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (4th ed.). Wiesbaden: Springer Gabler.CrossRef
Wirtz, B. W. (2019a). Digital business models: Concepts, models, and the alphabet case study. Progress in IS. Cham: Springer.CrossRef
Metadata
Title
Business Model Operation
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
Book
Business Model Management

Print ISBN: 978-3-030-48016-5

Electronic ISBN: 978-3-030-48017-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-48017-2_14