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2020 | OriginalPaper | Chapter

16. Controlling Business Models

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

The superordinate goal of a business model—the creation and protection of competitive advantage—may serve as a starting point for the conception of business model controlling. For this reason, the essential task of business model controlling is to ensure the superordinate goal by using planning and controlling tools.

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Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
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Metadata
Title
Controlling Business Models
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-48017-2_16