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Introduction Read chapter Read first chapter

2020 | OriginalPaper | Chapter

17. Introduction

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

A business model helps to sustain a company’s competitive advantage. Therefore, a business model is first and foremost understood as a practice-oriented concept that describes and manages all relevant corporate activities. After establishing a basic understanding of business models and business model management, this chapter deals with applying business models within the scope of business activities. For this reason, one business model in each of the following fields is discussed: E-business, financial services, the automobile industry, and media.

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previous chapter Controlling Business Models
next chapter E-business Model
Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
Literature
Wirtz, B. W. (2010a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (1st ed.). Wiesbaden: Gabler.
Wirtz, B. W. (2018a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (4th ed.). Wiesbaden: Springer Gabler.CrossRef
Wirtz, B. W. (2019a). Digital business models: Concepts, models, and the alphabet case study. Progress in IS. Cham: Springer.CrossRef
Metadata
Title
Introduction
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
Book
Business Model Management

Print ISBN: 978-3-030-48016-5

Electronic ISBN: 978-3-030-48017-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-48017-2_17