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Published in: Marketing Review St. Gallen 4/2014

01-08-2014 | Schwerpunkt

Akzeptanz des Online-Neuwagenvertriebs

Authors: Sandra Braun, Marcus F. Demmelmair, Dr. Silke Bartsch

Published in: Marketing Review St. Gallen | Issue 4/2014

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E-Commerce ist in vielen Branchen bereits seit Jahren fest etabliert. In der Automobilindustrie hingegen starten Hersteller gerade erste Versuche, Neuwagen online zu vertreiben. Diese Studie ermittelt, welche Faktoren aus Kundensicht für oder gegen einen Online-Neuwagenkauf sprechen und was bei der Implementierung in der Praxis zu berücksichtigen ist. …
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Metadata
Title
Akzeptanz des Online-Neuwagenvertriebs
Authors
Sandra Braun
Marcus F. Demmelmair
Dr. Silke Bartsch
Publication date
01-08-2014
Publisher
Springer Fachmedien Wiesbaden
Published in
Marketing Review St. Gallen / Issue 4/2014
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1365/s11621-014-0382-7