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4. Anwendungsmöglichkeiten im Marketing

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Bernhard Wecke
Published in
Wachstum durch den Einsatz von Generativer KI
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Generative KI kann entlang des gesamten Marketingprozesses eingesetzt werden – Strategie und Research, Produkte und Services, Kundenkommunikation und -management, Performance Management und Marketing Operations. Die größten Potenziale liegen dabei in der Segmentierung, der Generierung von Marketinginhalten und der Automatisierung von Prozessen. Darüber hinaus wird jedoch in naher Zukunft eine deutliche Ausweitung der Anwendungsmöglichkeiten erwartet.

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previous chapter Tools & Anwendungen
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Title
Anwendungsmöglichkeiten im Marketing
Author
Bernhard Wecke
Copyright Year
2024
Book
Wachstum durch den Einsatz von Generativer KI

Print ISBN: 978-3-658-44040-4

Electronic ISBN: 978-3-658-44041-1

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-44041-1_4