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Preparing for the Transfer of Research Results to Practice: Best Practice Heuristics Read chapter Read first chapter

2016 | OriginalPaper | Chapter

Are Methods the Key to Product Development Success? An Empirical Analysis of Method Application in New Product Development

Author : M. Graner

Published in: Impact of Design Research on Industrial Practice

Publisher: Springer International Publishing

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Abstract

This article analyzes method application in the context of new product development. Based on a study of 410 new product development projects, it is shown that applying methods in new product development leads directly to superior financial performance of the developed product (by reducing product costs, for example) and also leads indirectly to a greater degree of innovativeness, better cross-functional collaboration, and shorter time to market. The optimal combination of different method categories is examined and two key determinants of the successful adoption of new product development methods are analyzed, showing how firms can actively improve on what in some cases are very high failure rates of new products.

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Appendix
Available only for authorised users
Footnotes
1
A detailed description of the research model, the statistical analysis and the results can be found in Graner and Mißler-Behr 2013 (isolated analysis of key determinants of method application); Graner and Mißler-Behr 2014 (impact of method application specifically on cross-functional collaboration on product success) and Graner 2013 (comprehensive model, in German language).
 
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Metadata
Title
Are Methods the Key to Product Development Success? An Empirical Analysis of Method Application in New Product Development
Author
M. Graner
Copyright Year
2016
Book
Impact of Design Research on Industrial Practice

Print ISBN: 978-3-319-19448-6

Electronic ISBN: 978-3-319-19449-3

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-19449-3_2

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