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Introduction: Regulation versus Technology as Tools of Behavior Change Read chapter Read first chapter

2016 | OriginalPaper | Chapter

Behavioral Nudges and Consumer Technology

Author : Steve Wendel

Published in: Nudge Theory in Action

Publisher: Springer International Publishing

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Abstract

Almost without public notice, the last few years have seen the explosive growth of behavioral nudges applied to consumer products. Many of these new applications are clearly beneficial to consumers—in fact, consumers pin their hopes on these tools to help them where they have struggled to meet their own goals. Some, however, are clearly more problematic. In this chapter, we take a look at how private sector companies are applying behavioral interventions or “nudges” to consumer products, especially with digital technology.

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previous chapter Failing Better: What We Learn by Confronting Risk and Uncertainty
next chapter Private-Sector Nudging: The Good, the Bad, and the Uncertain
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Metadata
Title
Behavioral Nudges and Consumer Technology
Author
Steve Wendel
Copyright Year
2016
Book
Nudge Theory in Action

Print ISBN: 978-3-319-31318-4

Electronic ISBN: 978-3-319-31319-1

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-31319-1_5