Advertisement
Published in:
2002 | OriginalPaper | Chapter
Communication Policy
Authors : Philippe Malaval, Christophe Bénaroya
Published in: Aerospace Marketing Management
Publisher: Springer US
Included in: Professional Book Archive
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
In the aeronautics and space sector, communication policy is based above all on individual relationships, as well as on specialized media such as trade shows and the trade press; however first of all there must be a coherent communication policy. In line with company strategy, the communication plan defines targets, messages to be developed, supports, and resources required.