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Cover of the book

2002 | OriginalPaper | Chapter

Marketing in the Aeronautics and Space Industry

Authors : Philippe Malaval, Christophe Bénaroya

Published in: Aerospace Marketing Management

Publisher: Springer US

Included in: Professional Book Archive

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Over the last few years the aeronautics and space industry has undergone an evolution which has fundamentally modified managerial practice within the sector. From being a product based industry, there has been a progressive move towards a customer focus one, representing a turning point in marketing for an industrial sector with many particularities.

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Metadata
Title
Marketing in the Aeronautics and Space Industry
Authors
Philippe Malaval
Christophe Bénaroya
Copyright Year
2002
Publisher
Springer US
Book
Aerospace Marketing Management

Print ISBN: 978-1-4613-5377-5

Electronic ISBN: 978-1-4615-1065-9

Copyright Year: 2002

DOI
https://doi.org/10.1007/978-1-4615-1065-9_1