2002 | OriginalPaper | Buchkapitel
Marketing in the Aeronautics and Space Industry
verfasst von : Philippe Malaval, Christophe Bénaroya
Erschienen in: Aerospace Marketing Management
Verlag: Springer US
Enthalten in: Professional Book Archive
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Over the last few years the aeronautics and space industry has undergone an evolution which has fundamentally modified managerial practice within the sector. From being a product based industry, there has been a progressive move towards a customer focus one, representing a turning point in marketing for an industrial sector with many particularities.