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Published in:
2001 | OriginalPaper | Chapter
Competitive Intelligence Resources
Author : Chris West
Published in: Competitive Intelligence
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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A key decision facing all companies developing competitive strategies is how to collect, analyse and disseminate the intelligence they require. As with market research the options are to establish a competitive intelligence department, to use external intelligence collection agencies, or a combination of the two.