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2017 | OriginalPaper | Chapter

10. Corporate Social Responsibility

Authors : Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Published in: Strategic Retail Management

Publisher: Springer Fachmedien Wiesbaden

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Abstract

Contemporary society expects companies to act responsibly and sustainably. This has led to the development of business ethics concepts, such as corporate social responsibility (CSR), which influence every activity in the retail value chain, both downstream and upstream. This chapter describes the ethical framework of CSR and its consequences for retailers.

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Footnotes
1
As well as the explicitly cited sources, sources used for this case study include the website http://​www.​ottogroup.​com, press releases and various annual and CSR reports.
 
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Metadata
Title
Corporate Social Responsibility
Authors
Joachim Zentes
Dirk Morschett
Hanna Schramm-Klein
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-658-10183-1_10