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2022 | OriginalPaper | Chapter

8. Critical Success Factors for Automotive Players – A Structured Literature Re-view on Market Differentiators in the Automotive Industry

Authors : Nina Hartmann, Matthias Zweigart, Carsten Hahn, Markus Böhm, Helmut Krcmar

Published in: Transforming Mobility – What Next?

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

European car manufacturers maintain market dominance in the automotive industry for decades. How- ever, they currently face more challenges than ever before.

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previous chapter Das Management der Geschäftsmodelle für die konventionelle Mobilität – gewinnen Kostenführerschaft und hybride Strategien an Bedeutung?

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Title: Critical Success Factors for Automotive Players – A Structured Literature Re-view on Market Differentiators in the Automotive Industry
Authors: Nina Hartmann
Matthias Zweigart
Carsten Hahn
Markus Böhm
Helmut Krcmar
Publisher: Springer Fachmedien Wiesbaden
Book: Transforming Mobility – What Next?
Print ISBN: 978-3-658-36429-8

Electronic ISBN: 978-3-658-36430-4

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-658-36430-4_8

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