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2022 | OriginalPaper | Buchkapitel

8. Critical Success Factors for Automotive Players – A Structured Literature Re-view on Market Differentiators in the Automotive Industry

verfasst von : Nina Hartmann, Matthias Zweigart, Carsten Hahn, Markus Böhm, Helmut Krcmar

Erschienen in: Transforming Mobility – What Next?

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

European car manufacturers maintain market dominance in the automotive industry for decades. How- ever, they currently face more challenges than ever before.

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Titel: Critical Success Factors for Automotive Players – A Structured Literature Re-view on Market Differentiators in the Automotive Industry
verfasst von: Nina Hartmann
Matthias Zweigart
Carsten Hahn
Markus Böhm
Helmut Krcmar
Verlag: Springer Fachmedien Wiesbaden
Buch: Transforming Mobility – What Next?
Print ISBN: 978-3-658-36429-8

Electronic ISBN: 978-3-658-36430-4

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-658-36430-4_8

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