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CSR Kommunikation & Social Media

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Riccardo Wagner
Marcus Eichhorn
Published in
CSR und Kommunikation
Publisher
Springer Berlin Heidelberg

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Zusammenfassung

Zwei Themen sind in den letzten Jahren aus den Diskussionen über die Trends und Notwendigkeiten in der Unternehmensführung und Kommunikation nicht mehr wegzudenken: Corporate Social Responsibility (CSR) und Social Media (SM).

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previous chapter CSR-Kommunikation – Die Instrumente
next chapter CSR-Maßnahmen in Zusammenarbeit mit Bloggern erfolgreich kommunizieren
Title
CSR Kommunikation & Social Media
Authors
Riccardo Wagner
Marcus Eichhorn
Copyright Year
2018
Publisher
Springer Berlin Heidelberg
Book
CSR und Kommunikation

Print ISBN: 978-3-662-56480-6

Electronic ISBN: 978-3-662-56481-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-662-56481-3_7
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