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Managerial Decisions on International Price Adaptation: An Abstract Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Customer-Based Online Reputation: One Key Antecedent and Some Consequences

Authors : Chebli Youness, Pierre Valette-Flotence

Published in: Back to the Future: Using Marketing Basics to Provide Customer Value

Publisher: Springer International Publishing

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Abstract

Although online reputation has attracted significant attention among marketing practitioners, research in this area is still limited. In this paper, the authors examine one key antecedent and some important consequences of online reputation from the customer’s perspective. A structural equation modeling approach is used to test the model based on data from a survey of 1100 French online buyers. The results show the impact of website quality on online reputation, as well as how online reputation affects perceived risk, perceived value, and word of mouth. This research provides used insights about the relationships between online reputation and other important key variables which has several conceptual and managerial implications.

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previous chapter Customer-Based Brand Equity in the Digital Age: Development of a Theoretical Framework: An Abstract
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Footnotes
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Metadata
Title
Customer-Based Online Reputation: One Key Antecedent and Some Consequences
Authors
Chebli Youness
Pierre Valette-Flotence
Copyright Year
2018
Book
Back to the Future: Using Marketing Basics to Provide Customer Value

Print ISBN: 978-3-319-66022-6

Electronic ISBN: 978-3-319-66023-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-66023-3_238