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Issue 4/2002

Content (5 Articles)

Impressum

Arne Floh

Effekt des werbeumfeldes auf die wirkung eines werbemittels

Heribert Gierl

Bankcommitment

Zum commitment von bankkunden

Erich Kirchler, Christa Rodler, Barbara Haupt, Eva Hofmann

Kundenorientierung

Die wahrgenommene Kundenorientierung von Mitarbeitern in der öffentlichen Verwaltung

Christian Korunka, Dieter Scharitzer, Angelika Sonnek, Pascale Carayon, Peter Hoonakker

Consumer value orientation in Vietnam’ urban middle class

Mark Speece

Jun 02
Issue: 2-3/2002
Mar 03
Issue: 1/2003

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